Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study

【Author】 Chan, Hau-Ling; Wei, Xiaoyong; Guo, Shu; Leung, Wing-Hong

【Source】TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW

【影响因子】10.047

【Abstract】This paper examines CSR in fashion supply chains by applying a multi-methodological approach. We first investigate the CSR performance and consumer expectation towards luxury, fast fashion and functional brands through a case study and semi-structure interviews. Then, by building a stylized analytical model, we uncover that it is optimal for the higher-priced fast fashion and functional brands to commit a high CSR commitment with a low advertisement level while the luxury brands should act oppositely. To entice the luxury fashion brand to create a CSR-improving situation, we propose the use of disruptive technologies such as blockchain to help.

【Keywords】Corporate social responsibility; CSR reporting; Consumer perception; Multi-methodological approach; Fashion; Disruptive technology

【发表时间】2020 OCT

【收录时间】2022-01-02

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