Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions - insights from user-generated content on Twitter

【Author】 Grover, Purva; Kar, Arpan Kumar; Janssen, Marijn; Ilavarasan, P. Vigneswara

【Source】ENTERPRISE INFORMATION SYSTEMS

【影响因子】4.407

【Abstract】Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.

【Keywords】Blockchain; Initial coin offering; smart contracts; collective intelligence; acceptance; user generated content; social media analytics; technology adoption

【发表时间】2019 3-Jul

【收录时间】2022-01-02

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