Online travel agency or blockchain-based platform?

【Author】 Gao, Guang-Xin; Bi, Jian-Wu

【Source】ANNALS OF TOURISM RESEARCH

【影响因子】12.853

【Abstract】Online travel agency has been used by most hotels to attract customers. However, hefty commissions and unverified reviews reduce hotels' cooperation intentions. Armed with unique advantages, blockchain-based platforms with higher blockchain-adoption costs can alternatively offer peer-to-peer booking service. This paper investigates the hotels' choice strategies on online travel platforms, blockchain-adoption conditions, and effects of blockchain-based platform. The results show that marginal blockchain cost, commission rate and customers' perceived distrust value of online reviews have great influence on the hotels' decisions. Although blockchain-based platforms can create win-win situations for hotel(s) and customers, they are not widely available as it is considered imperfect and costly. Alarmingly, there exists an invalidation effect of online travel platforms in a competitive market, resulting in non-equilibrium. (c) 2024 Elsevier Ltd. All rights are reserved, including those for text and data mining, AI training, and similar technologies.

【Keywords】Online travel platform selection; Online travel agency; Blockchain-based platform; Hotel's profit; Optimal and equilibrium strategies

【发表时间】2024 NOV

【收录时间】2024-10-20

【文献类型】实证数据

【主题类别】

区块链应用-实体经济-酒店领域