An integrative model for understanding cryptocurrency investment-related behaviours: A comparison between millennials and pre-millennials

【Author】 Osakwe, Christian Nedu; Ogunmokun, Oluwatobi A.; Elgammal, Islam; Baeva, Darya; Kamneva, Victoria

【Source】INTERNATIONAL JOURNAL OF FINANCE & ECONOMICS

【影响因子】1.634

【Abstract】This article adopts the value-attitude-behavioural (VAB) and attitude-behaviour-context (ABC) theoretical lenses to develop an integrative model to examine attitudinal and behavioural responses to cryptocurrency investment. It also investigates the moderating role of generational differences (pre-millennials vs. millennials). The study showed that perceived value is closely associated with the attitude towards cryptocurrency investment which, in turn, is strongly associated with the willingness to make and recommend cryptocurrency investments. Results further reveal that contextual factors such as convertibility and sugrophobia, which reflect the fear of being duped, strongly influence individuals' willingness to recommend cryptocurrency investments to others. Finally, results indicate that generational differences play an important moderating role.

【Keywords】attitude-behaviour-context (ABC) model; convertibility; cryptocurrency; generational difference; sugrophobia; value-attitude- behaviour (VAB) theory

【发表时间】2024 2024 AUG 15

【收录时间】2024-08-20

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-市场分析