Impact of consumer preferences on pricing and strategic decisions in a triopoly with heterogeneous smart sustainable supply chains

【Author】 Bera, Subhamoy; Giri, Bibhas C.

【Source】EXPERT SYSTEMS WITH APPLICATIONS

【影响因子】8.665

【Abstract】In the face of escalating environmental concerns, an expanding consumer base actively seeks authentic and transparent information traceability to reinforce their dedication to sustainable practices. This research aims to examine the impact of consumer preferences for product traceability, environmental sustainability, and brand on the optimal decisions and pricing strategies of firms within heterogeneous smart sustainable supply chains (SSCs). Employing both centralized and decentralized scenarios, the study develops differentiated triopoly models in which the participating players are categorized as boundedly rational, naive, and adaptive. Utilizing a differential game approach, the research analyzes the optimal decisions of entities and the performance of products under various scenarios. Subsequently, a Bertrand triopoly game is employed to scrutinize the pricing strategies of differentiated SSCs. The findings underscore the substantial influence of consumer sustainability and traceability preferences on information transparency for sustainable products, impacting both manufacturers and suppliers, while brand reputation positively shapes decision -making. The study reveals intricate effects of these preferences on the adjustment speed of boundedly rational supply chains, directly influencing market stability.

【Keywords】Smart sustainable supply chain; Blockchain-based traceability; Sustainability; Triopoly game; Stability analysis; Consumer preference

【发表时间】2024 2024 AUG 1

【收录时间】2024-03-10

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