Banking in the metaverse: a new frontier for financial institutions

【Author】 Ooi, Keng-Boon; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Dwivedi, Yogesh K.; Dwivedi, Rohita; Hughes, Laurie; Kar, Arpan Kumar; Loh, Xiu-Ming; Mogaji, Emmanuel; Phau, Ian; Sharma, Anshuman

【Source】INTERNATIONAL JOURNAL OF BANK MARKETING

【影响因子】5.083

【Abstract】PurposeTechnological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt.Design/methodology/approachInsights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors.FindingsThe invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders.Originality/valueThe metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders.

【Keywords】Metaverse; Financial institutions; Corporate banking; Retail banking; Bank employees; Public policy; Sustainability

【发表时间】2023 2023 SEP 25

【收录时间】2023-10-03

【文献类型】综述

【主题类别】

区块链应用-虚拟经济-元宇宙