Metaverse Community Group Loyalty Contagion and Regulation Model Based on User Stickiness

【Author】 Xue, Junxiao; Zhang, Mingchuang

【Source】2023 IEEE CONFERENCE ON VIRTUAL REALITY AND 3D USER INTERFACES ABSTRACTS AND WORKSHOPS, VRW

【影响因子】

【Abstract】The investigation into the micro-social behaviours of groups in metaverse communities is minimal. This paper proposes a user stickiness-based loyalty contagion and regulation model in a meta verse community inspired by user stickiness in the real world. We hope to establish a link between user stickiness and group loyalty through community regulation, enhance user stickiness, and improve metaverse community loyalty. We verified the feasibility and robustness of the model through simulation experiments and obtained the optimal community regulation intensity through sensitivity analysis experiments. Our results show that communities can maintain healthy long-term development when optimal community regulation intensity is adopted.

【Keywords】Metaverse ecosystem; Social behaviour modelling; User stickiness; Loyalty; Group simulation; Multi-Agents

【发表时间】2023

【收录时间】2023-07-05

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