Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries

【Author】 Chen, Zhisheng

【Source】JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT

【影响因子】9.821

【Abstract】The study explores the opportunities and challenges that the cross-border integration of "Metaverse + hotel" brings to visitors and the hospitality industry. The study analyses the engagement differences between Metaverse hotels and traditional online/offline strategies regarding engagement immersion, community interaction, personalization, environmental perception, and participation. Metaverse hotel brings the impact of realistic environmental simulation, personalized service, customer engagement, and consumer follow-up feedback. Further, it brings to the hospitality industry the impact of enhancing organizational performance, co-creating value for stakeholders, influencing customer relationship management, and changing how managers communicate. Finally, Metaverse technology raises challenges of security issues, technical barriers, high costs, and uncertain user needs. [Chen, Zhisheng] Nanjing Univ Aeronaut & Astronaut, Coll Econ & Management, 29 Gen Ave, Nanjing, Peoples R China Nanjing University of Aeronautics & Astronautics Chen, ZS (通讯作者)，Nanjing Univ Aeronaut & Astronaut, Coll Econ & Management, 29 Gen Ave, Nanjing, Peoples R China. 776271378@qq.com Chen, Zhisheng/0000-0002-0854-2547 36 0 0 1 1 ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD ABINGDON 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND 1936-8623 1936-8631 J HOSP MARKET MANAG J. Hosp. Market. Manag. 2023 JUN 7 2023 10.1080/19368623.2023.2222029 http://dx.doi.org/10.1080/19368623.2023.2222029 JUN 2023 14 Business; Hospitality, Leisure, Sport & Tourism; Management Social Science Citation Index (SSCI) Business & Economics; Social Sciences - Other Topics I5ZZ1 2023-06-24 WOS:001003575800001

【Keywords】Metaverse hotels; visitors; hospitality industry; opportunities and challenges

【发表时间】2023 2023 JUN 7

【收录时间】2023-06-25

【文献类型】实证数据

【主题类别】

区块链应用-虚拟经济-元宇宙