Equilibrium blockchain adoption strategies for duopolistic competitive platforms with network effects

【Author】 Xu, Biao; Li, Hao; Zhang, Xiaodan; Alejandro, Thomas Brashear

【Source】JOURNAL OF BUSINESS RESEARCH

【影响因子】10.969

【Abstract】The emerging blockchain technology has created many novel applications for platform operations in the sharing economy. This study develops an analytical model to assess whether two traditional platforms should utilize private blockchains as an operational strategy, and how their decisions depend on the technology's character-istics and market conditions. Results indicate that the difference in service quality between the two platforms plays a critical role in blockchain adoption decisions. Specifically, when the service quality difference is sig-nificant, the platform with high service quality should adopt blockchain technology, whereas the other platform should not. When the service quality difference is not significant, both platforms should make identical decisions. This study is the first to theoretically analyze price competition and blockchain adoption between two platforms with positive network effects, providing useful managerial implications for competitive platform operations of the sharing economy.

【Keywords】Blockchain technology; Platform competition; Sharing economy; Network effects

【发表时间】2023 SEP

【收录时间】2023-06-22

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-技术采用