Digital marketing management control system based on blockchain under the internet background

【Author】 Yang, Ruoqian; Jiang, Haichang

【Source】SOFT COMPUTING

【影响因子】3.732

【Abstract】Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in the marketing process by using digital information technology and taking consumers as the center on the digital marketing platform. In the new era, digital marketing presents an unprecedented trend of development and is highly concerned by all sectors of society. Digital marketing management control system is a very important and core concept in the progress of digital marketing. Based on blockchain technology, product digital marketing resources (such as customer resources, marketing resources, etc.) and enterprise resources (such as customer information, customer relations, etc.) can be integrated. This paper conducted an experimental comparative study on blockchain and digital marketing management system. Before blockchain technology was applied, Store A had a low market share. In the peak sales season, its product sales rate reached the highest level of the year. After the application of blockchain technology and digital marketing control system, the clothing sales rate reached a peak of 51.3% in February. Since the blockchain technology has been applied in Store B, the changes of its indicators are basically consistent with that of Store A. In February, the annual sales rate and pre-sales consultation rate reached the peak of 68.9% and 70.1%, respectively, showing an upward trend compared with the previous year. With the continuous development and integrated application of blockchain technology and digital marketing industry, it is a general trend to build a digital marketing management control system based on blockchain technology. The purpose of this paper is to study the performance characteristics of blockchain-based digital marketing management and control system in the context of the Internet, hoping to achieve the true and effective transmission of user data in digital marketing activities, and greatly improve the level of online marketing promotion and service of enterprises.

【Keywords】Digital marketing; Block chain; Control system; Marketing management; Invalid data

【发表时间】2023 2023 MAY 16

【收录时间】2023-06-21

【文献类型】实验仿真

【主题类别】

区块链应用-实体经济-营销领域