Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis

【Author】 Gil-Cordero, Eloy; Maldonado-Lopez, Belen; Ledesma-Chaves, Pablo; Garcia-Guzman, Ana

【Source】INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH

【影响因子】5.995

【Abstract】PurposeThe purpose of the research is to analyze the factors that determine the intention of small- and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the analysis of the effort expectancy and performance expectancy of the constructs in relation to business satisfaction is proposed.Design/methodology/approachThe analysis was performed on a sample of 182 Spanish SMEs in the technology sector, using a PLS-SEM approach for development. For the confirmation of the model and its results, an analysis with PLSpredict was performed, obtaining a high predictive capacity of the model.FindingsAfter the analysis of the model proposed in this research, it is recorded that the valuation of the effort to be made and the possible performance expected by the companies does not directly determine the intention to use immersive technology in their strategic behavior. Instead, the results obtained indicate that business satisfaction will involve obtaining information, reducing uncertainty and analyzing the competition necessary for approaching this new virtual environment.Originality/valueThe study represents one of the first approaches to the intention of business behavior in the development of performance strategies within Metaverse systems. So far, the literature has approached immersive systems from perspectives close to consumer behavior, but the study of strategic business behavior has been left aside due to the high degree of experimentalism of this field of study and its scientific approach. The present study aims to contribute to the knowledge of the factors involved in the intention to use the Metaverse by SMEs interested in this field.

【Keywords】Metaverse; Behavioral intention; PLS-SEM; Effort expectancy; Performance expectancy

【发表时间】2023 2023 MAY 26

【收录时间】2023-06-16

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-技术采用