Should you listen to crypto YouTubers?

【Author】 Moser, Stefanie; Brauneis, Alexander

【Source】FINANCE RESEARCH LETTERS

【影响因子】9.848

【Abstract】YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos, we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.

【Keywords】Cryptocurrencies; YouTube; Event study; Social networks

【发表时间】2023 JUN

【收录时间】2023-06-10

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