Toward an integration of blockchain technology in the food supply chain

【Author】 Cozzio, Claudia; Viglia, Giampaolo; Lemarie, Linda; Cerutti, Stefania

【Source】JOURNAL OF BUSINESS RESEARCH

【影响因子】10.969

【Abstract】The traceability of what we eat is a lingering issue. Blockchain enables transparency across the value chain as it tracks a product's origin, location, and history. In this work we adopt a mix-method approach -experiment plus qualitative evidence -to understand why consumers consider the traceability offered by blockchain important and what are the barriers that suppliers face when considering blockchain adoption. Our findings show that, when the food is local, blockchain increases consumers' trust and, in turn, attitudes and behaviors toward the sharing experience. On the supply side, we find that, while operators see key benefits in blockchain adoption - including enhanced trust, they are still hesitant in using the technology because of a greater need for intra-organizational support and a concern in data sharing. By looking at both consumers and suppliers, we offer a complete picture on the integration of blockchain technology in the food supply chain.

【Keywords】Blockchain technology; Hospitality; Food chain; Sharing economy; Trust; Stakeholders

【发表时间】2023 JUL

【收录时间】2023-05-27

【文献类型】观点阐述

【主题类别】

区块链应用-实体经济-供应链