Understanding consumers? resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

【Author】 Loh, Xiu-Ming; Lee, Voon-Hsien; Leong, Lai-Ying; Aw, Eugene Cheng-Xi; Cham, Tat- Huei; Tang, Yun-Chia; Hew, Jun-Jie

【Source】JOURNAL OF BUSINESS RESEARCH

【影响因子】10.969

【Abstract】The sharingeconomy has enabled people to generate income from the excess capacity that they possess. With that said, blockchain technology in the form of cryptocurrency has disrupted the way in which transactions are facilitated in sharing economy. However, consumers' resistance to paying with cryptocurrency in the sharing economy remains a challenge for the stakeholders. This research was developed grounded on the foundation of Status Quo Bias theory to address the matter. Data was collected through online survey and subsequently analyzed with a hybrid SEM-fsQCA approach. It was revealed that complexity, skepticism, habit, and inertia are significant antecedents of consumers' resistance to pay with cryptocurrency in the sharing economy. This study provided insights that would be of great value to stakeholders in the sharing economy. Additionally, this study is expected to serve as reference to future research in the areas of cryptocurrency, consumer behavior, sharing economy, and innovation resistance.

【Keywords】Cryptocurrency; Sharing economy; Status Quo Bias; Resistance; Blockchain applications

【发表时间】2023 APR

【收录时间】2023-05-13

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-数字货币