An analysis of strategies for adopting blockchain technology in the after-sales service supply chain

【Author】 Ullah, Azmat; Ayat, Muhammad; He, Yi; Lev, Benjamin

【Source】COMPUTERS & INDUSTRIAL ENGINEERING

【影响因子】7.180

【Abstract】In this paper, we explore strategies for implementing blockchain technology in a supply chain where a manufacturer outsources base warranty (BW) repairs to a retailer and the retailer offers additional after-sales service. We developed a mathematical model and calculated the optimal strategies for supply chain members based on the traditional service platform (TSP), in which the retailer does not use blockchain technology, and on the blockchain service platform (BCSP), where the retailer uses blockchain technology to let the consumer track and trace after-sales service. Our analyses found that the benefits of BCSP include gaining consumers' trust and earning reward tokens as an appreciation, however its implementation costs make it not always the ideal choice. In addition, based on the combined analysis of reward-tokens and consumers' trust, we discovered "triple win regions", where in one of the regions the BCSP benefits manufacturer and retailer simultaneously, but only if the reward-token value exceeds a threshold. The threshold is based on consumers' trust level, the failure rate of a product, and the cost of blockchain installation and operation. At the end, numerical analysis was conducted to validate the analytical results. [Ullah, Azmat; He, Yi] Hainan Univ, Management Sch, 58 Renmin Ave, Haikou, Peoples R China; [Ayat, Muhammad] Univ West Scotland, Sch Comp Engn & Phys Sci, Paisley L, England; [Lev, Benjamin] Drexel Univ, LeBow Coll Business, Decis Sci, Philadelphia, PA 19104 USA Hainan University; Drexel University He, Y (通讯作者)，Hainan Univ, Management Sch, 58 Renmin Ave, Haikou, Peoples R China. azmatullah@sjtu.edu.cn; ayat@sabanciuniv.edu; hy@hainanu.edu.cn; bl355@drexel.edu National Natural Science Foundation of China [71872075]; Hainan Provincial Natural Science Foundation of China [720RC568] National Natural Science Foundation of China(National Natural Science Foundation of China (NSFC)); Hainan Provincial Natural Science Foundation of China Acknowledgment: This work was supported by the National Natural Science Foundation of China (Grant Number 71872075) , and Hainan Provincial Natural Science Foundation of China Grant Number 720RC568) . 46 0 0 0 0 PERGAMON-ELSEVIER SCIENCE LTD OXFORD THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND 0360-8352 1879-0550 COMPUT IND ENG Comput. Ind. Eng. MAY 2023 179 109194 10.1016/j.cie.2023.109194 http://dx.doi.org/10.1016/j.cie.2023.109194 13 Computer Science, Interdisciplinary Applications; Engineering, Industrial Science Citation Index Expanded (SCI-EXPANDED) Computer Science; Engineering C9WA3 2023-04-29 WOS:000965324800001

【Keywords】Base warranty outsourcing; After-sales service; Blockchain platform; Consumers? trust; Game theory

【发表时间】2023 MAY

【收录时间】2023-05-03

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-技术采用