Examining the Antecedents of Blockchain Usage Intention: An Integrated Research Framework

【Author】 Ruangkanjanases, Athapol; Qhal, Eissa Mohammed Ali; Alfawaz, Khaled Mofawiz; Hariguna, Taqwa

【Source】SUSTAINABILITY

【影响因子】3.889

【Abstract】Blockchain is considered one of the key technologies that can accelerate the Industrial Revolution 4.0. The intention to use Blockchain can still be improved in several ways, and how users perceive Blockchain is likely to be influenced by how well they understand the underlying theory. This study examines several important factors, namely government regulation, social influence, perceived security, and Blockchain functional benefits, to measure trust and satisfaction with relationship quality, which may influence the intention to use Blockchain. A sample of 460 people participated in the online questionnaire survey, which was then evaluated with SmartPLS 3. The findings reveal that the social influence and Blockchain functional benefits have a substantial impact on relationship quality, which further results in a positive impact on Blockchain usage intention as well. This study can serve as a reference for companies that need to consider the factors discussed in this study when implementing Blockchain technology to achieve marketing goals and generate sustainable Blockchain usage intentions.

【Keywords】Blockchain usage intention; Blockchain functional benefits; relationship quality; perceived security

【发表时间】2023 FEB

【收录时间】2023-03-23

【文献类型】实证数据

【主题类别】

区块链治理-市场治理-市场分析