Resistance to blockchain adoption in the foodservice industry: moderating roles of public pressures and climate change awareness

【Author】 Jang, Ha-Won; Yoo, Joanne Jung-Eun; Cho, Meehee

【Source】INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

【影响因子】9.321

【Abstract】PurposeBlockchain technology has created possibilities for environmental supply chain sustainability and climate protection. However, because of its early development stage, users tend to resist the adoption of this new technology. The purpose of this study is to investigate the effects of resistance on blockchain adoption intentions in the context of the foodservice industry. This study further explores if public pressures and climate change awareness could possibly weaken the negative relationships between blockchain resistance and adoption intentions. Design/methodology/approachData were collected from managers and full-time employees in the foodservice industry, using an online research panel survey. A structural equation model was developed and tested to examine the hypothesized relationships. Additionally, a multi-group analysis was performed to test the moderating roles of public pressures and climate change awareness. FindingsThe findings from this study confirmed that foodservice employees' characteristics, including traditional barriers, and blockchain technology factors, like perceived risk, are both significant in forming resistance to blockchain. This study also demonstrated the significant roles of internal and external stakeholders in weakening the negative associations between blockchain resistance and adoption intentions. Research limitations/implicationsThis study recommends that foodservice companies address how to reduce their employees' negative perceptions about changes imposed by blockchain adoption. This study also suggests the joint consideration of the pressures from internal and external stakeholders to provide continued insights into developing environmental practices for the foodservice industry. Originality/valueThis study extends the theoretical underpinning of the innovation resistance theory by incorporating the stakeholder theory as a strong foundation for understanding how external pressures and internal awareness may influence foodservice employees' responses to the implementation of blockchain technology to mitigate climate change.

【Keywords】Blockchain technology; Climate change; Innovation resistance; Adoption intentions; Stakeholder theory; Foodservice industry

【发表时间】

【收录时间】2023-02-19

【文献类型】实证数据

【主题类别】

区块链应用-实体经济-食品领域