A new era of the music industry? Blockchain and value co-creation: the Bitsong case study

【Author】 Centorrino, Giovanna; Naciti, Valeria; Rupo, Daniela

【Source】EUROPEAN JOURNAL OF INNOVATION MANAGEMENT

【影响因子】4.750

【Abstract】PurposeThe study aims to investigate the impact of technological innovation, such as blockchain, in the music field from a value co-creation perspective, highlighting how it is determining a radical change in the business model and value creation process.Design/methodology/approachTo shed light on how blockchain adoption is reconfiguring the music industry, the authors adopted a qualitative-based approach based on a case study, allowing us to investigate value co-creation at three levels (macro, meso and micro) through exchange and integration of multi-actor resources.Findings The authors found that blockchain adoption in the music industry can singularly shape the business model, representing a powerful tool to enhance inter-organizational cooperation in value creation. It effectively deals with operational and business issues, besides financial transactions, profoundly impacting both the creation and distribution of value within the supply chain.Research limitations/implicationsThe research contributes to a better understanding of innovation adoption in a specific setting, the music industry, giving support and guidance for players working in this ecosystem. The blockchain-music link helps close the gap between music and society through technology, thus providing a foundation for future research.Originality/valueThe paper provides new insights into the antecedents and mechanisms of value co-creation, spanning macro-, meso-, and micro-levels of context. It also illustrates the factors underpinning Bitsong viability to embed the value co-creation perspective in designing the business model within a value network.

【Keywords】Technological innovation; Blockchain; Value co-creation; Music industry

【发表时间】

【收录时间】2023-01-04

【文献类型】实证数据

【主题类别】

区块链应用-实体经济-音乐领域