Understanding Consumer Intention Towards Blockchain-Based Mobile Payment Adoption Services in Pakistan

【Author】 Ali, Zulfiqar; Bano, Hasin

【Source】INTERNATIONAL JOURNAL OF E-COLLABORATION

【影响因子】0.000

【Abstract】The paper reflects the application of a positivist study and quantitative methods for evaluation of variable relationships. The researcher developed a survey-based methodology and disseminated the questionnaire to consumers of Pakistan online. Structural equation modeling, confirmatory factor analysis, and all supporting statistical tests have been applied on the data in order to evaluate the accuracy; the findings suggest that the usability and factors like the security of online services influence the consumers. Moreover, the performance and effectiveness of these measures influence the decision to use and recommend the services to others as well. The study contributed to the literature by validating and supporting the applicability, usage, and development of mobile payment services and produces important implications for the management and policymakers of these industries.

【Keywords】Blockchain-Based Crypto-Currency; Hedonic Motivation; Mobile Payment Systems; Unified Theory of Acceptance and Use of Technology (UTAUT2)

【发表时间】2022

【收录时间】2022-12-18

【文献类型】观点阐述

【主题类别】

区块链治理-市场治理-市场分析