Application of Blockchain Technology to Podcast-Based Enterprise Content Marketing

【Author】 Chang, Shuchih Ernest; Chen, Ting-Yu

【Source】IEEE ACCESS

【影响因子】3.476

【Abstract】This article explores the potential of blockchain technology to enhance podcast content marketing. In the post-pandemic era, more and more enterprises are using podcasts for content marketing. However, the rapid growth of the podcast industry has also raised concerns. This study looks at current podcast advertising methods and uses a 10-step process to examine the need for a blockchain platform. With the decentralization, transparency and traceability of the blockchain and five smart contracts, the new distributed podcast platform improves content marketing metrics and reduces transaction costs. It provides enterprises with a more robust podcast platform, as well as more opportunities for niche creators to showcase and optimize the podcast platform as a useful advertising and marketing tool.

【Keywords】Digital audio broadcasting; Blockchains; Smart contracts; Costs; Advertising; Business; Video on demand; Content management; Market research; Podcast; content marketing; blockchain; smart contract

【发表时间】2022

【收录时间】2022-10-30

【文献类型】理论模型

【主题类别】

区块链应用-实体经济-企业管理