Blockchain in churn prediction based telecommunication system on climatic weather application

【Author】 Quasim, Mohammad Tabrez; Sulaiman, Adel; Shaikh, Asadullah; Younus, Mohammed

【Source】SUSTAINABLE COMPUTING-INFORMATICS & SYSTEMS

【影响因子】4.923

【Abstract】For better customer service and customer retention, businesses take proactive measures, including trouble-shooting and solving potential challenges promptly. Blockchain technology integrates different recognition techniques of distributed pattern for monitoring database of a dedicated network and has proven a very promising technology. An automated pattern recognition decentralizes and distributes customized specific data. Machine learning, originated from artificial intelligence is primarily related to recognition of behavior patterns. Methods like knowledge discovery in database (KDD) and data mining focus on unsupervised approaches and are widely used in business and climatic weather applications. Blockchain addresses data-security concerns and builds trust by creating distributed ledger. Theft, willful fraud, software and hardware are considered by blockchain in data protection. Blockchain has greater significant feature as it makes the secure data access without enabling the central management entity. Two design features of blockchain technology help in this task. Recommended customer data pattern recognition technique using blockchain may eliminate all these problems. Two kinds of cryptographic algorithms employed in blockchain are asymmetric-key algorithms and hash functions. The current study analyzes the asymmetric cryptography approach along with key pair which supports in system security. Recurrent neural network (RNN) and support vector machine (SVM) classifier techniques consider both old customers and new customers as stable. The predictive model aids in identifying customers at churn risk in the telecommunication system. Existing proactive methods are unable to explain difficulties in customer interaction understanding and meeting their genuine needs. The proposed model organizes the customer situation and designs a customer proactive re-engagement over mobile-based telecommunication systems. Performance measures like churn prediction, classifier, confusion matrix, machine learning in the telecommunication system are used to evaluate and validate the results.

【Keywords】Churn prediction; Blockchain technology; Classifier; Support vector machine; Climatic Weather; Telecommunication system

【发表时间】2022 SEP

【收录时间】2022-07-17

【文献类型】理论性文章

【主题类别】

区块链应用-实体经济-通信领域