Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction

【Author】 Chen, Xia; Miraz, Mahadi Hasan; Gazi, Md. Abu Issa; Rahaman, Md. Atikur; Habib, Md. Mamun; Hossain, Abu Ishaque

【Source】TECHNOLOGY IN SOCIETY

【影响因子】6.879

【Abstract】This empirical study examines the factors influencing the adoption (AD) of cryptocurrencies in Malaysia's digital market. It is assumed that the adoption of cryptocurrencies would continue to increase. The role of the dependent variables of social influence (SI), transparency (TR), price value (PV), traceability (TRA), and attitude (AT) was examined to identify customer satisfaction as a mediator variable for cryptocurrency adoption. Random sampling was used to ensure that the research objectives were adequately examined. A total of 295 respondents answered the survey questions intended for cryptocurrency users in Malaysia. Data were analyzed using partial least squares structural equation modelling (PLS-LSM). The findings revealed that SI, PV, TRA, and AT were all impactful in terms of AD (dependent variable) through the mediation of customer satisfaction in Malaysia's digital market. However, TR negatively impacts Malaysia's digital market. Future researchers in other regions and industries may be able to reproduce these findings and use similar constructs to add to the present body of knowledge. This study adds to the small body of literature on Bitcoin and digital money. These findings can assist researchers in understanding the role of cryptocurrency and identifying its primary influences on the Malaysian cryptocurrency market.

【Keywords】Social influence; Transparency; Price value; Traceability; Attitude; Customer satisfaction; Adoption

【发表时间】2022 AUG

【收录时间】2022-07-25

【文献类型】实证性文章

【主题类别】

区块链治理-市场治理-市场分析