Innovative Cryptocurrency Trade Websites' Marketing Strategy Refinement, via Digital Behavior

【Author】 Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Kanellos, Nikos; Migkos, Stavros P.

【Source】IEEE ACCESS

【影响因子】3.476

【Abstract】Nowadays, the cryptocurrency market is thriving, through the rise in cryptocurrency trading, opening the way for cryptocurrency trading websites' optimization. Optimization of customer satisfaction is a vital part of cryptocurrency trade organizations' digital marketing problems. It is vital to keep digital advertisement costs low while driving more traffic to a website. This study aims to define a digital marketing strategy for cryptocurrency trading websites by utilizing digital behavior metrics. Web analytics data were gathered from 10 world-leading cryptocurrency trade websites over 80 days. Statistical analysis of cryptocurrency trade web analytics, Fuzzy Cognitive Mapping modeling, and Agent-Based Model development have been deployed. Enhancement of cryptocurrency trade digital engagement levels can boost organizations' SEO and SEM strategy campaigns. Outputs of the study provide a handful of insights regarding cryptocurrency trading websites' digital promotion strategy optimization and the parameters of digital behavior mostly connected with websites' digital marketing costs and traffic. Cryptocurrency trade organizations should utilize both organic and paid campaigns, observe regularly their website KPIs connected with visitors' behavior and enhance their website users' experience, by increasing their engagement.

【Keywords】Cryptocurrency; Behavioral sciences; Organizations; Measurement; Blockchains; Costs; Technological innovation; Strategic digital marketing; digital behavior; innovation; decentralized payment networks; big data; e-commerce; decision support systems

【发表时间】2022

【收录时间】2022-06-29

【文献类型】理论性文章

【主题类别】

区块链治理-市场治理-数字货币