An empirical study on the adoption of blockchain-based games from users' perspectives

【Author】 Gao, Shang; Li, Ying

【Source】ELECTRONIC LIBRARY

【影响因子】1.675

【Abstract】Purpose - The purpose of the research is to investigate users' adoption of blockchain-based games in China. Design/methodology/approach - This research applied existing technology diffusion theories to develop a research model to examine users' adoption of blockchain-based games. As a result, a research model with nine research hypotheses was developed. The developed research model was empirically tested using data collected from a survey of 210 blockchain-based games users. Structural equation modeling was applied to analyse the collected data. Findings - The results indicated that seven of nine research hypotheses were supported. It was found that trust, perceived usefulness, perceived enjoyment and perceived ease of use were key determinants for users' behavioural intention to use blockchain-based games. The most influential relationship in the research model appeared to be the effect of perceived usefulness on users' behavioural intention to use blockchain-based games. However, subjective norms did not have significant positive impacts on users' behavioural intention to use blockchain-based games. Originality/value - To the best of the authors' knowledge, this study is first of its kind in investigating the adoption of blockchain-based games from users' perspectives. This study contributes to the existing literature on the adoption of blockchain technology.

【Keywords】Technology adoption; TAM; Perceived enjoyment; Trust; Subjective norms; Blockchain technology; Blockchain-based games

【发表时间】2021 NOV 4

【收录时间】2022-02-22

【文献类型】期刊

【主题类别】

区块链应用-文化领域-