Web 3.0 and the Metaverse Shaping Organizations' Brand and Product Strategies

【Author】 Kshetri, Nir

【Source】IT PROFESSIONAL

【影响因子】2.590

【Abstract】Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies.

【Keywords】

【发表时间】2022 MAR-APR

【收录时间】2022-06-15

【文献类型】理论性文章

【主题类别】

区块链应用-虚拟经济-元宇宙