Blockchain-based traceability and demand for US beef in China

【Author】 Lin, Wen; Ortega, David L.; Ufer, Danielle; Caputo, Vincenzina; Awokuse, Titus

【Source】APPLIED ECONOMIC PERSPECTIVES AND POLICY

【影响因子】4.890

【Abstract】Amid stringent traceability requirements and a nearly 14-year ban, the U.S. beef industry is rebuilding its market presence in China. Blockchain technology offers a responsive means of meeting Chinese import traceability requirements while also addressing consumers' food safety concerns. We evaluate Chinese demand for U.S. beef and blockchain-based traceability and find that a sizeable segment of the market (37%) is willing to pay a premium for U.S. beef that is traceable using blockchains. Results indicate that investments in traceability systems that utilize blockchain technology may be an effective way for producers to capture a significant market share in China.

【Keywords】blockchain; Chinese consumers; country of origin; traceability; U; S; beef demand

【发表时间】2020

【收录时间】2022-01-02

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