Establishing a blockchain online travel agency with a human-computer interaction perspective

【Author】 Su, Kuo-Wei; Chiu, Po-Chih; Lin, Tzu-Hsiang

【Source】JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY

【影响因子】5.576

【Abstract】Purpose This study aims to incorporate innovative technology (i.e. blockchain) into the design of an online travel agency (B-OTA). The authors accelerated the design of the prototype system through expert interviews to understand the convenience of the blockchain travel and accommodation platform for users. The authors further validated the prototype system design and improved reference capability through usability testing. Design/methodology/approach Rapid prototyping of B-OTA was carried out through the Delphi method and literature compilation. Design validation of usability testing was conducted using modified systematic evaluation methodology. Prototype system suggestions and improvements were collected through feedback from test subjects. Findings This study will be helpful for the development of B-OTAs and related technologies. Through usability testing, the authors verified that creating a familiar operating environment for users can reduce users' fear of unfamiliar technology. The results of this research provide future B-OTA researchers and practitioners with design guidelines. Originality/value Beyond the blockchain-related technologies used, few studies have reported experiences and interface design of B-OTAs. This study states that, as many human-computer interaction-related papers have pointed out, the basic prerequisite for successful interface design is a clearer definition of users' needs during operation. User experience and user interface design should provide a good user experience.

【Keywords】Blockchain online travel agencies; Prototype system design and validation; Human-centered design; User experience; User interface; Usability testing

【发表时间】

【收录时间】2022-04-22

【文献类型】期刊

【主题类别】

区块链应用-旅游领域-