How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process[J] CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING Barta, Sergio Gurrea, Raquel Flavian, Carlos
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse[J] ELECTRONIC MARKETS 2023(33) Barta, Sergio Gurrea, Raquel Flavian, Carlos
Metaverse marketing: How the metaverse will shape the future of consumer research and practice[J] PSYCHOLOGY & MARKETING Dwivedi, Yogesh K. Hughes, Laurie Wang, Yichuan Alalwan, Ali A. Ahn, Sun J. (Grace) Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S. Lartey, Jared O. Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A. Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen