Metaverse marketing: How the metaverse will shape the future of consumer research and practice[J]
PSYCHOLOGY & MARKETING
- Dwivedi, Yogesh K. Hughes, Laurie Wang, Yichuan Alalwan, Ali A. Ahn, Sun J. (Grace) Balakrishnan, Janarthanan Barta, Sergio Belk, Russell Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavian, Carlos Gustafsson, Anders Hinsch, Chris Hollensen, Svend Jain, Varsha Kim, Jooyoung Krishen, Anjala S. Lartey, Jared O. Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A. Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen