The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment[J] ANNALS OF OPERATIONS RESEARCH 2023 Abumalloh, Rabab Ali Nilashi, Mehrbakhsh Ooi, Keng Boon Wei-Han, Garry Cham, Tat-Huei Dwivedi, Yogesh K. Hughes, Laurie