【Author】
Dutra, Andre; Tumasjan, Andranik; Welpe, Isabell M.
【Source】MIT SLOAN MANAGEMENT REVIEW
【Abstract】Many kinds of companies are now experimenting with blockchain's core capability as a decentralized and secure ledger to manage digital assets more directly and to rethink how they compete in the marketplace. Start-ups are attempting to develop blockchain-based business models in a range of settings, including health care, telecommunications, energy, retail, aviation, real estate, and supply-chain management. In an effort to learn what's possible, the authors studied blockchain-enabled business models in 20 media and entertainment startups involved in producing and distributing various types of content. They identified applications and business models, including one model that pays independent content creators and consumers for their contributions. Other models are focused on streamlining critical business activities (such as relationships with business partners).
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