Web 3.0 and the Metaverse Shaping Organizations' Brand and Product Strategies

【Author】 Kshetri, Nir

【Source】IT PROFESSIONAL

【Abstract】Investments in Web 3.0 and the metaverse are growing rapidly. This paper focuses on the impacts of these developments on organizations' brand and product strategies.

【Keywords】

【发表时间】2022

【收录时间】2022-08-09

【文献类型】Article

【论文大主题】元宇宙

【论文小主题】元宇宙相关理论

【影响因子】2.590